May 29, 2026, PT. Otto Media Grup and Sadewi Essential Care jointly held the Matchmaking Summit 2026 at the Otto Media headquarters conference center in Jakarta. This event brought together local Indonesian KOLs, content creators, brand representatives, and supply chain partners to exchange ideas on digital marketing, the creator economy, brand growth, and future cooperation opportunities.
During the event, the PT. Otto Media Grup team introduced to the guests the core layout of the company in the field of next-generation media, with a focus on sharing the development trends of the creator economy in the Southeast Asian market, how brands can more efficiently connect with target audiences through the MCN system, and how Otto Media utilizes AI technology in content production, creator commercialization support, and brand marketing automation.
Subsequently, the co-organizer Sadewi Essential Care delivered a special presentation on its fragrance series, introducing to the guests the multiple perfume products under the brand, their design concepts, and the ways to use perfumes in different scenarios. This presentation was not merely a product introduction but also a cultural exchange on fragrances, personal style, and lifestyle. The guests present raised many questions regarding brand operations, product positioning, and consumer preferences, creating a lively and interactive atmosphere.
During the event, the guests also visited the live streaming content production center of Otto Media, gaining an up-close understanding of the professional TikTok live streaming team process, from content preparation and product demonstration to host interaction and real-time conversion. The simulated live streaming demonstration allowed brands and creators to more intuitively grasp the operational logic of live commerce and content marketing.
PT. Otto Media Grup connected brands, creators, and supply chain resources during this event, playing a crucial bridging role. On one hand, it helped brands gain a deeper understanding of the creator ecosystem; on the other hand, it assisted creators in establishing connections with supply chain resources, facilitating both parties in exploring potential areas for collaboration.
This connectivity capability is precisely one of the key directions for the long-term development of Otto Media. Through face-to-face exchanges, local digital content creators, brand representatives, and supply chain delegates in Indonesia engaged in discussions on topics such as content collaboration, brand promotion, product testing, and channel expansion. At the conclusion of the event, Sadewi Essential Care also prepared carefully designed brand gifts for all participants, bringing this exchange to a successful close.
The most valuable business partnerships begin with the most sincere communication. Otto Media will continue to foster long-term connections among brands, creators, and partners, jointly exploring development opportunities in Southeast Asia digital economy and the creator ecosystem. If you are also interested in AI technology and applications, trends in the creator economy, or the next event of Otto Media, you are welcome to follow the official TikTok account of Otto Media to stay updated on the latest developments.
Otto Media Grup: https://www.tiktok.com/@otto.mediagrup
Otto Media Academy: https://www.tiktok.com/@otto.media.academy
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No FUNDS MANAGEMENT journalist was involved in the writing and production of this article.